Lead design and marketing strategy for the Dunk on Cancer project, overseeing a dynamic campaign aimed at raising awareness and support for cancer research. Spearheading the creative direction, I curated impactful visuals and orchestrated compelling messaging for posters and a captivating video ad, showcased at BYU Basketball home games. Harnessing the power of design and strategic marketing, our initiative ignited community engagement and rallied support in the fight against cancer.